Tesla claims that the Cybertruck is the 'top seller,' so what’s the reason behind its discounts?

For the first time, Tesla has announced price cuts on the Cybertruck, with reductions reaching as high as $2,600.

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Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

The discounts, which appear on the company’s inventory webpage, are as high as $1,600 for brand new Cybertrucks, and up to $2,600 for slightly used demo versions of the truck. The price reduction you see will depend on how you configure your Cybertruck.

The recent discounts are emerging as the electric vehicle market experiences a surge of options, featuring both well-known brands such as Chevy and Hyundai, alongside newcomers like Rivian and Lucid. For those in the market for an electric truck, the choices are plentiful, with models like the Ford F-150 Lightning, Chevy Silverado EV, GMC Hummer and Sierra EVs, as well as the Rivian R1T available to consider.

But the Cybertruck is outselling all of those options, according to Tesla. How do we know? You’re just going to have to take their word on it, because Tesla doesn’t break out sales numbers for the Cybertruck — instead just lumping it in with its “other models,” like the Model S, Model X, and Tesla Semi. Next Page

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