Lamborghini Achieved Higher Sales Last Year Than in Its Initial 30 Years of Operation

30 years is a long time. It's an even longer time if you're a fledgling automaker spurned by Ferrari trying to pivot from tractors to supercars. The Lamborghini story is a famous one, but now it's also one of undeniable success. In 2024, Lamborghini sold 10,687 cars. In its first 30 years, it sold some 8,000 bull-badged wedges and a smattering of V12 SUVs. Now, the Urus, continues to bolster its sales, in some cases out-selling the brand's popular supercars. Much has changed in 30 years, and while the numbers can't go up forever, Lamborghini certainly seems to have found its groove.

The Urus Remains the Reigning Champion (Most Likely)

In 2023, the Urus accounted for a significant portion of Lamborghini's sales, with 6,087 units delivered, bolstered by the launch of new trims and models, including a hybrid variant. While we can't definitively ascertain the Urus's impact this year, we can make some educated guesses based on Lamborghini's past statements. The company has indicated that the Hybrid SE model is completely sold out until 2026, which suggests strong demand. However, without specific sales figures for each model, as Lamborghini has typically provided in previous years, it's difficult to draw any firm conclusions.