Lifted Project instals new Birmingham board

A new initiative launched with the aim of making high-growth entrepreneurship more accessible to women outside of London and the South East has unveiled its new regional board.

The Lifted Project was established as a result of a recommendation from a new government taskforce established to boost private investment in women-led businesses across the UK.

A board has been installed to cover Birmingham and the West Midlands to spearhead the five-year programme.

It is jointly chaired by Tara Attfield-Tomes, who founded Birmingham PR Agency East Village, and Hephzi Pemberton who runs London-based data firm Honordex.

Joining them are Wolverhampton native Maxine Laceby, founder of beauty brand Absolute Collagen and Melissa Snover, founder of Digbeth-based health supplement firm Rem3dy Health.

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