Zytronic considering sale, closure and other options after sales fail to recover

A leading North East technology firm has effectively put itself up for sale and is considering closure after saying efforts to recover from the Covid pandemic have not been successful.
Zytronic, which specialises in touch-screen technology from its base at Blaydon, is implementing a strategic review after saying that efforts to turn around the business in recent years “have not delivered meaningful results”.
The company has issued a trading update in which it said sales in the last year fell from £8.6m to £7.2m. It said that it “does not anticipate a material recovery in volumes over the short to medium term” and has launched a review of its operations after concluding that efforts to get back to pre-Covid trading haven’t worked.
Zytronic is exploring a number of options that include a new business plan that aims to increase market share in key sectors, the potential sale of the company, and what it c