A Scottish brewery is set to introduce a running club that offers a complimentary beverage to participants who finish a uniquely designed ‘pint-shaped’ 5k race.

A Scottish brewery is aiming to lift the spirits of January by launching a unique running club.

A popular beer brand has set out on a mission to prove that January doesn’t need to be miserable with the launch of a running club with a twist - and finalists are set to earn an award-winning beer once they cross the finish line.

Innis & Gunn’s one-off run club is being led by Mark Baxter, UK Athletics Running Coach, and attended by former Olympian and Commonwealth Games Silver Medallist Lynsey Sharp.

‘Innis & Runn’ will follow an easy 5km route in Edinburgh – which just so happens to be a pint-shaped map on the Strava app.

The event is scheduled for Saturday, January 11th, starting at 11am. All participants who succeed will receive a complimentary 4.6% lager or an alcohol-free alternative.

The run club brings to life the latest episode of Innis & Gunn’s mockumentary series, a unique ‘fly on the wall’ series showcasing the brewer’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars: Scottish comedians Paul Dockery and Katie McKenzie. 

The third episode in the series, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team identifying that run clubs are the new pubs - and hatch a scheme to reward runners with a tasty lager. 

Dougal Sharp, the founder and head brewer, remarked: "Our social interactions are continually changing, yet one aspect endures: the enduring custom of connecting over a drink, whether it be alcoholic or non-alcoholic, remains unmatched."

"But things are changing, and we’ve noticed the rise in running clubs – and we want to be part of that. Innis &am